I am sure you have heard about the Korean brand Sulwhasoo. Sulwhasoo is a unique holistic beauty brand that uses traditional Korean herbal ingredients. 

It is time for me to comment on Sulwhasoo since I have tried their most popular and well-known products. I find this brand to be super classy and well-established so I am more than excited to give my output. Let’s get right into my Sulwhasoo review.

What Is Sulwhasoo 

Sulwhasoo is a Korean beauty brand. This brand relies on the belief that real beauty does not deteriorate over time but rather evolves. This is why Sulwhasoo focuses more on natural beauty and skin that is healthy. The brand provides beauty that is suitable for all ages. 

Sulwhasoo is based on holistic beauty, which includes beauty rituals that awaken your 5 senses. The brand uses Korean herbal medicine that is inspired by Asian wisdom. 

Best Sulwhasoo Products

Sulwhasoo has created various high-quality products and we all know that. Despite all their products being great, I have found some favorites. Here are my favorite Sulwhasoo beauty products.

Sulwhasoo First Care Activating Serum

Sulwhasoo First Care Activating Serum is a botanical anti-aging serum. The serum optimizes other skincare steps, improves elasticity, balances, and hydrates the skin.

Sulwhasoo First Care Activating Serum is recommended for dehydrated, dull, sensitive, and mature skin.

You can buy the Sulwhasoo First Care Activating Serum for $89 at:

You can read my review on the Sulwhasoo First Care Activating Serum.

Sulwhasoo Concentrated Ginseng Renewing Serum

Sulwhasoo Concentrated Ginseng Renewing Serum is a hydrating gel-like serum. The serum boosts collagen production, improves skin texture, reduces signs of aging, hydrates, and repairs skin.

Sulwhasoo Concentrated Ginseng Renewing Serum is recommended for all skin types, especially mature skin.

You can buy the Sulwhasoo Concentrated Ginseng Renewing Serum for $205 at:

You can read my review on the Sulwhasoo Concentrated Ginseng Renewing Serum.

Sulwhasoo Bloomstay Vitalizing Serum

Sulwhasoo Bloomstay Vitalizing Serum is an anti-aging honey-textured serum. The serum reduces fine lines, improves elasticity, moisturizes, and balances the skin.

Sulwhasoo Bloomstay Vitalizing Serum is recommended for all skin types, especially mature or dull skin.

You can buy the Sulwhasoo Bloomstay Vitalizing Serum for $90 at:

You can read my review on the Sulwhasoo Bloomstay Vitalizing Serum.

Sulwhasoo Snowise Brightening Serum

Sulwhasoo Snowise Brightening Serum is a brightening serum with White Ginseng. The serum improves skin texture, reduces signs of aging, brightens, firms, and reduces dullness.

Sulwhasoo Snowise Brightening Serum is recommended for all skin types, especially mature or dull skin.

You can buy the Sulwhasoo Snowise Brightening Serum for $200 at:

You can read my review on the Sulwhasoo Snowise Brightening Serum.

About Sulwhasoo

You can find a lot of different information on Sulwhasoo. Since I did my research, I decided to combine the most important information I learned. Sulwhasoo is one of the most interesting brands I have researched.

The History Behind Sulwhasoo

The founder of Sulwhasoo is Suh Sung-Whan. Suh wanted to create cosmetics with Ginseng, which eventually led to the birth of the Sulwhasoo brand. 

Suh Sung-Whan began developing Ginseng Sammi, which is a cosmetic made with the extraction of the Ginseng Saponin. SAMMI was successful and after that, the study on Korean herbal medicinal ingredients improved. 

Sulwha was finally launched. The name Sulwha means the bloom of a beautiful snow flower. The final character “Soo” was added, finalizing the “Sulwhasoo” brand name. Sulwhasoo developed its signature ingredient JAUM Balancing Complex™, which led to the launch of the First Care Activating Serum. 

Sulwhasoo entered the global market after opening its first store in Hong Kong’s Central Building. After that, Sulwhasoo began rebranding and started producing upgraded products with a more modern approach.  

In the year 2010, Sulwhasoo set up operations in the United States. The brand opened a store in Berdorf Goodman, New York. Sulwhasoo has now become one of the most popular Korean brands in the global beauty market. 

Holistic Beauty Brand

Sulwhasoo is based on holistic beauty, which is something I find to be unique. Every time I use a Sulwhasoo product I immediately feel a calming, relaxed feeling. This is due to the herbal scents and the traditional Korean medicinal and herbal ingredients. 

Sulwhasoo uses the best natural herbs and combines them with time-tested methods. This is how the brand is able to create synergies and holistic beauty products. I believe holistic beauty rituals help women feel more beautiful and balanced. 

Luxurious Beauty Products

I personally love herbal scents and products that feel almost medicinal. Sulwhasoo provides exactly that, which is my main reason for liking the brand as much as I do. Every Sulwhasoo cream and serum is a holistic experience. 

I have never encountered another beauty company like Sulwhasoo. Honestly, there is no comparison since I can not think of any other brand that would give me this kind of experience. I find Sulwhasoo to be very luxurious, it is definitely a brand for people who have good taste. 

Sulwhasoo makes my skin feel like royalty. Every time I used the products, they felt luxurious and premium. This brand makes you feel like you are using skincare that is not intended for just anyone to use or is easily accessible. 

Feel Beautiful in Every Aspect

Sulwhasoo provides beauty that is not only about the appearance of the skin but also the feeling on the inside. In order to feel your most beautiful true self, you have to feel just as good on the inside as on the outside. 

Sulwhasoo is inspired by Asian Wisdom so restoring balance and creating harmony is very important. Asian Wisdom emphasizes that all of our body parts are interconnected. The beauty rituals that Sulwhasoo creates are made to balance and regain harmony within both your mind and body. 

There is something beautiful about harmony and balance. Everything in the universe benefits from balance and harmony. It makes sense to believe our body should be balanced as well. 

Shop By Different Categories

Sulwhasoo’s website is easy to navigate and I found all the products I needed fast. I love it when a beauty company makes it easier to find the products you need. Sulwhasoo has different categories marked on their webpage.

My favorite category is ‘Concern’. I am very aware of my own skin concerns and skin type so I can appreciate seeing my own concerns listed in a category. Sulwhasoo has so many concerns that you can choose from.

Another great category is named ‘Products’. This category is very helpful when you know that you need a certain skin product. Say you need a cream or a lotion, then you can find it in the list and browse all the available options. 


Something very interesting is Sulwhasoo’s dedicated research on Korean Ginseng. Sulwhasoo produced its main ingredient which is called “Active Beauty Ginsenoside”. This ingredient contains different Ginseng extracts that have been condensed 6,000 times. 

The “Active Beauty Ginsenoside” was named “Ginsenomics™”. The purpose was to create a technology that improves the skin’s vitality, eventually preventing aging. Ginsenomics™ is actually the key to Sulwhasoo and their research on Ginseng.

We can thank Ginsenomics™ for delivering all the benefits of Ginseng effectively to the skin. Thanks to Sulwhasoo’s intense and long research on the plant, we now are more aware of all the benefits of Ginseng. 

Sulwhasoo’s Research on Korean Ginseng

Sulwhasoo has been studying Korean Ginseng since the 1960s. This brand is focused on Korean herbal medicine-based ingredients and innovates beauty products with natural ingredients. 

Korean Ginseng is a very unique plant and has been recognized for being a great source of nutrients. It is the most beneficial Ginseng type in the world.  The efficiency of Korean Ginseng has been proven by science, botany, biology, and chemistry. This is one of the big reasons why Sulwhasoo spends so much time researching the plant.

The Sulwhasoo Heritage & Science Center uses specialized “test beds” for their research on Korean Ginseng. These testbeds help carry out hydroponic cultivation and bio-conversion when harvesting Ginseng.

Sulwhasoo’s Heritage & Science Center

Sulwhasoo owns a Heritage & Science Center, which is the main resource for the brand’s wisdom. The center helps the brand to keep innovating new formulas that mix together ‘Asian Wisdom’ and modern-day science. 

The Heritage & Science Center produces modern theories that are derived from Korean traditions. The ingredients and extracts used in the formulations are from Korea. Sulwhasoo combines beauty traditions with science, herbal ingredients, and cosmetics. 

The Sulwhasoo Heritage & Science Center conducts research on “beauty convergence”. This is something that apparently no other research center in the world does. All researchers specialize in a certain area and there are 4 research areas in total. 

The Heritage & Science Center does research on traditional botanical ingredients in order to find the most optimal ingredients. In order to create the most accurate ingredient mix, the right efficiency, and the best extraction method, Sulwhasoo has tested thousands of plant combinations.

Sulwhasoo does research on Korean Ginseng, the scientific efficacy of herbal ingredients, the latest anti-aging research, and the modernization of traditional medical theories.

Frequently Asked Questions

I am sure while reading my review on Sulwhasoo, you have wondered about some aspects. For this reason, I have compiled all the info I have on the brand to answer the most popular questions. Hopefully, you will find some answers to your own questions as well.

Where to Buy Sulwhasoo in the USA?

Sulwhasoo is available in the United States:

Where to Buy Sulwhasoo Products?

Sulwhasoo is available online at:

Is Sulwhasoo Cruelty-Free and Vegan?

Sulwhasoo is not Cruelty-Free or 100% Vegan. Sulwhasoo sells products in Mainland China, where animal testing is mandatory. 

Is Sulwhasoo Worth It?

For me, Sulwhasoo is 100% worth it. The ingredients and formulations Sulwhasoo uses are premium and very well thought out. This skincare brand gives you a unique holistic experience that no other brand can emulate.

While Sulwhasoo can be expensive for most of us, I see it as a good thing. The prices make sense since these products feel like a luxury to own. This means that Sulwhasoo is one of those brands that not everyone will use.  

Sulwhasoo has personality and is a brand that you won’t forget. The skincare and beauty market is huge so there are a lot of options but Sulwhasoo has always piqued my interest. While I can also remember other brands, Sulwhasoo remains in the top 3. 

Here are my reviews on Sulwhasoo products:

  1. Sulwhasoo First Care Activating Serum
  2. Sulwhasoo Concentrated Ginseng Renewing Serum
  3. Sulwhasoo Bloomstay Vitalizing Serum
  4. Sulwhasoo Snowise Brightening Serum
  5. Sulwhasoo Timetreasure Invigorating Eye Serum
  6. Sulwhasoo Essential Revitalizing Serum
  7. Sulwhasoo Essential Lip Serum Stick

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